The Challenge

Musashi Shears underwent a transition under new ownership, inheriting an outdated and unreliable WordPress website that no longer supported the needs of the business. Product listings were inconsistent, pricing and shear-length variants were unclear, key commerce functionality was broken, and the overall experience made it difficult for customers to confidently purchase. As a result, the business had not seen an online order in a significant amount of time, despite having strong products and brand recognition within the industry.

Objective

Re-establish Musashi Shears’ e-commerce presence by migrating to a more reliable platform, modernizing the website design, simplifying complex product variants, and creating a scalable system that supports both direct-to-consumer and wholesale sales.

Our Approach

• Assisted the new ownership team in obtaining control of all domains and digital assets

• Migrated the website from WordPress to Shopify for improved stability and scalability

• Redesigned the website with a clean, modern, and user-friendly experience

• Rebuilt product listings to clearly display shear variants by length and price

• Fixed broken commerce functionality to restore a reliable checkout experience

• Implemented a custom wholesale system:

  • Sales reps log in to access exclusive pricing

  • Wholesale pricing is hidden from the public

  • A dedicated wholesale menu appears only when logged in

The Results 🚀

• Fully restored e-commerce functionality after a long period of inactivity

• Clear, organized product variants that simplified the buying experience

• A scalable Shopify foundation for future growth

• A custom wholesale experience tailored to sales reps

• Online orders began coming in shortly after launch