The Challenge

Diamond Rose Shears had an outdated website and logo that didn’t reflect the innovative, patented technology of their sharpening systems. The old design was cluttered, text-heavy, and lacked modern trust signals.

Objective

Redesign the logo and brand identity to match a premium positioning, modernize the website with responsive, user-friendly design, simplify technical content into clear, digestible storytelling, streamline distributor and training program sign-ups

Our Approach

• Developed a sleek, minimal logo refresh to modernize the brand

• Created a mobile-first, responsive website with clean visuals

• Reorganized content into sections for sharpening machines, training, and distributors

• Implemented strong CTAs to drive conversions

• Refined copywriting to highlight Diamond Rose’s patented innovation

The Results 🚀

• Bounce rate decreased by 35% after redesign

• Average session time increased by 42%

• Distributor sign-ups and inquiries grew significantly

• Stronger brand credibility across digital touchpoints

Before

After